Do I have to register for the Birthday Reward?

To be eligible for the Birthday Reward, you must be an active Kobe Rewards member. Every year, your Birthday Reward will load on the first day of your birthday month and expire on the last day of your birthday month. If you are a new Kobe Rewards member who just registered, you must register at least 8 days before the day of your actual birthday in order to allow enough time for it to load.